1 Dec 2010

1 Dec 2010

Cyber Monday Highlights Efficiency Issues

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Category: Uncategorized

While consumers may save energy by shopping from home instead of driving from store to store, data center operators seem to be burning the candle at both ends. In the article, “Is Cyber Monday Really Energy Efficient?,” Michael Kanellos at Greentech reports:

In an average year, the top 40 retailers spend an estimated $110 million more on energy during than they should in preparing for Cyber Monday, the first workday after Thanksgiving that’s been enshrined as the start of the online holiday shopping season, according to data center efficiency experts at Sentilla.

This leads to a significant increase in carbon-dioxide emissions and billions of dollars wasted on operations and capital costs. In fact, Greentech reports that many companies “go on buying binges months before and eventually install 30 percent more equipment than they need” for the holiday shopping season.

Energy efficiency is, perhaps, second only to performance when deciding upon data center facility and network design. The high cost of power alone can take a dramatic chunk out of seasonal profits. Furthermore, devices that consume more power require more cooling which not only further increases energy costs but impacts the physical design of the data center. The market has been flooded with various facility and product design techniques promising energy efficiency savings. To find out which specific strategies yield the best results, download a free copy of our newest white paper, “Impact of IT Upgrades on Energy Usage and Operational Costs” [PDF].

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